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Western Brand

Company Details

  • Name:
    Western Brand
  • Date(s):
    September 2014
  • Town:
    Lisnaskea
  • County:
    Co. Fermanagh
  • Academic Partner:
    St. Angela's Food Technology Centre

Expertise

  • Food

About the Company

Western Brand Poultry Products (NI) was established in 2006 by the Lannon family as a value added processing factory in Lisnaskea, Co. Fermanagh. It consists of a 7,000 square meter Grade A British Retail Consortium (BRC) accredited factory supplying the major multiples / food service sector across the island of Ireland and the UK with value added chicken product range under the motto of “Just Good Honest Chicken”. The main objective of this FUSION project is the development and implementation of a New Product Development model focusing on improving the nutritional quality of the chicken value added products through the further development of science based innovation to reduce salt content, additives, preservatives, etc., while still maintaining consumer acceptance.

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