Masita Sportswear

Expertise

• Manufacturing

About the Company

Masita Sportswear (MASITA) design, manufacture and supply personalized jerseys and teamwear for the GAA and soccer market. The market is predominantly schools, colleges and clubs. In-house designers produce customized sportswear based on team logo and colour preferences. Garment designs are printed onto fabric before being cut and sewn on the premises. The FUSION project will transform MASITA’s piecemeal software provision into a highly integrated computer system (ICS) with a more efficient approach to design re-use and automated tracking of printed fabrics (QR codes and wireless technology) and a user friendly interactive eCommerce module. It will involve developing software, incorporating new hardware and tailoring major applications to link existing packages. Expert academic advice on teamwear design, aesthetics and the use of performance fabrics will inform and future-proof the ICS.

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