Extreme Ireland is the largest day tour operator in Dublin. Utilising their own fleet of buses they employ over 40 full time staff, and own two of the country’s busiest tourism offices at College Green and O'Connell Street and are one of the city’s key stakeholders in tourism innovation and supply. FUSION will hlep the company develop Ireland’s first online tourist office. A unique, personal experience for visitors, incorporating a world class “timeline journal planner for day and evening tours”. It will incorporate a digital communication tool, linked to the user from the moment they enter the country. It will also involve an innovative, standalone “SMS module, and “user plotted” visualization tool which will seamlessly link the existing physical offices to this new digital platform.