89% of marketers use email as their primary channel for generating leads, with 31% of B2B marketers also identifying the channel as the best way to nurture their leads to ultimately drive sales.
This webinar provides businesses with an introduction to email marketing and how this profitable marketing tool can help you improve customer loyalty and lifetime value. Specifically, it will cover:
- What is email marketing
- Email marketing strategy
- Building a subscriber database
- Organising your subscriber database
- Building an email
- Design features and tips
- Measuring performance and impact
Leading email marketing expert and Mailchimp Partner, Carly Warke, shares her knowledge and experience, and answers questions throughout the session.
By the end of the session participants will have a practical knowledge of how to use key email marketing platforms such as Mailchimp to deliver a profitable email marketing strategy.