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Converting High Intent Customers Using Google Search Ads

More than 80% of global businesses trust Google Ads for their PPC campaigns and with users four times more likely to click on ads on Google than any other platform, Google Search Ads are the perfect opportunity to reach high intent customers actively looking for your products or services who are primed to convert.

This webinar provides businesses with an introduction to the Google Ads platform and provide a practical demonstration of how to build a Google Search campaign utilising best practice. Specifically, it will cover:

  • What is Google Ads
  • How it works
  • Smart vs. Expert mode options
  • Planning a campaign
  • Campaign structure
  • Setting up a Search campaign
  • Optimising campaign performance
  • Other advertising options

Leading digital expert, Caeris Armour from Digital Performance Lab, shares her knowledge and experience, and answers questions throughout the session.

By the end participants will understand the opportunity presented by Google Ads and will have a practical knowledge of how to set up and manage a Google Search campaign.

This webinar was delivered on Tuesday 21st March, 2023. The content and guidance provided are applicable at the time of delivery.

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