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Man taking video of snow covered lake during sunrise

Creating Engaging Video Content Using TikTok & Reels

73% of consumers prefer to watch a short-form video to learn about a product or service and with video traffic now making up a massive 82% of worldwide internet traffic, it’s time for your business to invest in short-form video content creation.

This webinar will provide businesses with practical guidance on creating engaging video content using the TikTok and Instagram Reels platforms. Specifically, it will cover;

  • The importance of video content
  • The key challenges in creating effective video content
  • The anatomy of a smartphone & other useful tools
  • Planning video content
  • An introduction to TikTok
  • Using the TikTok platform
  • An introduction to Instagram Reels
  • Creating a Reel on Instagram

Rebecca Mackay from Digital Performance Lab will share her knowledge and experience, and answer your questions throughout the session.

By the end of the session participants will have a practical knowledge of how to use key short-form video platforms to create professional, engaging video content for their business.

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