Suzanne Hill is a global business consultant with over 28 years of experience, working across 60 countries. Having worked with more than 1,600 SMEs, she has a proven track record of helping businesses achieve scalable growth. Suzanne holds two University Diplomas in AI and Advanced AI for Business, graduating both with Distinction. Her expertise lies in simplifying AI for non-technical leaders and delivering strategies you can implement immediately - no tech background needed.
Entering a new market brings familiar challenges: understanding the market, identifying opportunities and potential customers, assessing competitors, and deciding how best to position your business.
This practical masterclass will demonstrate how SMEs can use AI to overcome some of these barriers. Through live examples, Suzanne will show how AI can support market and competitor research, uncover opportunities, identify prospective customers, and strengthen sales and marketing activity.
Participants will leave with practical ways to use AI to reduce the time, cost and expertise traditionally required to explore and grow in new markets.