Why open innovation makes good business sense
How do you collaborate with those outside your organisation and make use of their resources and skills to reach new customers?
Discussing the business benefits of an open innovation strategy, Prof Nuran Acur from The Adam Smith Business School at the University of Glasgow explains why companies should go beyond their comfort zone in order to maximise their potential.
In the third of the ‘Innovation Station’ podcast series, the award winning scholar shares insight and practical advice on how to unravel ‘ the collaboration conundrum’.
Listen to the podcast below
Professor Nuran Acur Interview Podcast