Ruth McKenzie

Ruth Mackenzie is an established freelance bid writer with over eight years’ experience helping UK and Irish companies to achieve business growth through successful tender applications. Ruth started her career in publishing and internal communications, and understands the importance of thorough planning, organisational and good design and graphics, as well as compelling writing, when creating winning bids.

Ruth has a win rate of over 85% and has achieved APMP Foundation Level Certification.

Ruth is organised and thorough in her approach to bids and enjoys collaborating with the client to understand their experience and strengths in order to produce an engaging tender solution. She has experience in writing tenders for many public-sector clients including:

• Renal dialysis providers
• Translation services
• Mental health services
• Social worker
• Electrical contractors
• Personnel providers
• Patient transportation
• Energy Poverty / Sustainability contractors
• Architectural Services
• Cleaning consumables
• Home Support Services
• Works contracts
• Social Housing maintenance
• Commercial removal companies
• Legal services
• Catering services

Ruth is experienced in working with and coaching clients who have little or no tendering experience, providing support and reassurance throughout the process. Coaching involves:

• Registering clients on etenders
• Creating online ESPDs
• Discussing win themes and client strengths
• Helping to develop initial response templates to final edited, formatted and in-depth proofed versions ready for submission;
• Adding value and highlighting strengths, benefits and innovations, improving flow, phrasing and readability. Creating copy that is relevant and appropriate to the client.
• Creating templates and final versions of case studies and CVs
• Reviewing previous unsuccessful tenders, highlighting areas of improvement and ensuring questions are thoroughly and correctly answered.