Pallas Financial Consulting T/A William Cleary & Associates

William has more than 20 years’ experience in management consultancy, with particular expertise in market research, tendering and business development. He is the founder of William Cleary & Associates, a consultancy practice that supports SMEs across Ireland in identifying growth opportunities, strengthening competitiveness and accessing public sector and cross-border contracts.

William has advised businesses across a wide range of sectors including finance, engineering, manufacturing and professional services. His work involves guiding clients through all stages of the tendering process – from identifying suitable opportunities and registering on tender portals, through to preparing compliant submissions and developing competitive, high-quality bids.

Drawing on his experience of client reviews, financial audits and market research, William has developed a practical methodology that enables SMEs to approach tendering in a structured and effective way. This includes advising on internal systems and procedures, ensuring compliance with procurement requirements and aligning responses with evaluation criteria.

He has worked with both first-time tenderers and more experienced companies seeking to expand their tendering activity, providing tailored support to meet the specific needs of each business. William also places emphasis on embedding tendering as a core part of a company’s long-term sales and growth strategy, ensuring that the process becomes sustainable rather than a once-off exercise.

William’s professional and collaborative approach, combined with his in-depth sectoral knowledge, has enabled clients to improve their tendering outcomes and build stronger relationships with contracting authorities across Ireland, Northern Ireland and Great Britain.