Academic Partner:Ulster University
- Service Industry
About the Company
Shelton Distributors is primarily a sales, marketing and distribution business currently operating in the confectionery and light grocery, Fast Moving Consumer Goods (FMCG) trade sectors, although it does have some of its own confectionery lines that are contract manufactured. Operating out of company-owned premises, purpose-built in 2006, Shelton’s services cover sales, administration, warehousing, and delivery through a dedicated third-party delivery service. Key brands include Look-O-Look, Walker’s Nonsuch Toffees, PEZ, Hamlet Chocolates, Zaini Chocolates, Trolli, Red Band, Eat Natural, Moo Free, Original Gourmet and Cavendish & Harvey.
This process improvement project will significantly enhance business competitiveness through designing, developing and implementing an integrated Management Information System. The project will include a thorough review and (re) development of Shelton’s end-to-end business processes to improve cost, service and quality. The supplementary benefits of increased export and customer opportunities due to enhanced data analytics and improved e-commerce capability will also be realised.