Laura McCarthy is the founder and CEO of Drink Botanicals Ireland (DBI), an award-winning Irish company that specialises in premium dried garnishes and natural-based syrups. What started as a college project at her kitchen table during her Business & Marketing degree at TU Dublin has now grown into a globally recognised brand, with a presence in markets across Ireland, the UK, the US, Europe, the UAE, and Canada. At just 28, Laura has led DBI to become a self-funded, export-driven business, with over 50% of its revenue coming from international markets.
Laura’s entrepreneurial journey began at the age of 21, and over the years, she has navigated industry challenges and capitalised on emerging opportunities. This includes diversifying the business during the COVID-19 pandemic to tackle issues like fruit waste and growing demand for healthier alternatives.
DBI’s success is highlighted by a top-three ranking on Amazon US for two consecutive years and multiple accolades, including Ireland’s 30 Under 30, the EY Entrepreneurial Winning Women EMEIA Class of 2024, and 'One to Watch' at the Local Enterprise Awards 2024. Passionate about sustainability and innovation, Drink Botanicals Ireland continues to redefine the industry with its commitment to delivering premium-quality products.