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Digital Sales Essentials

Digital Sales Essentials is now closed for applications.

Digital Sales Advanced is expected to launch in November 2022 - full details of that programme will be made available in due course.

What support does it provide?

Digital Sales Essentials will offer 5 days worth of fully-funded consultancy support over 12 weeks to enable improved online presence, digital marketing and e-commerce capability to eligible companies that trade cross-border.

Support and advice can be tailored to suit your company and is available in the following areas:

    • Website audit, web design process, updates & upgrades and website/CRM integration
    • Implementing e-commerce platforms such as Shopify, Woo Commerce, SquareSpace

    *Your company must have a live functioning website to select this option

    • Developing a digital strategy – brand identity, positioning & content planning
    • Digital business consulting, exploring digitalisation options
    • SEO (Search Engine Optimisation) audit and initial implementation
    • Key social media channels, influencer marketing, blogging, adverts and video content
    • Implementing digital marketing analytics
    • Setting sales goals, audiences, website forms and measuring sales conversions
    • Paid advertising on social media channels and pay per click advertising
    • Planning for implementation of digital customer engagement and support service
    • Online channels: email, LiveChat and messaging apps (e.g. WhatsApp, Facebook)
    • Mapping a defined shipping & returns strategy for your product portfolio
    • Practical advice on product packaging, labelling, using carriers and shipping costs
    • Overview of standard e-commerce terms & conditions, online advertising compliance
    • GDPR and protecting customer’s privacy and financial data online, insurance & security

How to apply

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