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Digital marketing via multichannel communication network

Websites & e-commerce platforms

  • E-commerce platforms

    An e-commerce platform is a software that enables the commercial process of buying and selling over the internet, a consumer should be able to use an e-commerce platform to discover products, shop around using a cart, and then check out.
  • Website audit

    A website audit is an examination and full analysis of page performance before large-scale search engine optimisation (SEO) or a website redesign. Auditing your website can help to determine whether or not it's optimised to achieve the best traffic through your site. This can include auditing elements of website design, messaging, functionality and individual pages.
  • SEO (Search Engine Optimisation)

    Search engine optimisation is the process of improving your site that helps to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.
  • Website/CRM integration

    A CRM integration is the seamless connectivity between your customer relationship management (CRM) software and your website or other third-party applications.

Digital strategy and consulting

  • Digitalisation

    Digitalisation is the use of digital technologies to change a business model and provide new revenue and value-producing opportunities; it is the process of moving to a digital business.
  • Digital business consulting

    Digital business consulting services are consulting services that help organisations navigate the opportunities and threats presented by the shift to digital business.
  • Digital strategy

    Digital strategy is the application of digital technologies to business models to form new differentiating business capabilities. A digital strategy will include your overall digital marketing strategy – including elements such as website functionality, SEO, Google Reviews, Webinars, Podcasts, AdWords, E-mail Marketing and Social Media Marketing.
  • Content strategy

    Planning of the creation, curation and distribution of useful, usable and appropriate content as part of an overall digital selling strategy. This content can be used across all digital channels, such as website, SEO, E-mail Marketing and Social Media Marketing, as a way to attract, engage, and retain an audience (please note not an exhaustive list).
  • B2B content

    Content specifically targeted for B2B audiences. For example, podcasts, industry-relevant articles, blog posts, white papers, and infographics for clients, potential clients, colleagues, partners and suppliers.
  • B2C content

    B2C customers respond better to content that demonstrates emotional satisfaction, targets benefits, and confirms value for the price on highly targeted, relevant channels.
  • Brand identity

    The visible elements of a brand, such as colour, design, and logo, that identify and distinguish the brand in the minds of consumers and increase brand trust, loyalty, and awareness.
  • Brand positioning

    Differentiation of a brand through tone-of-voice, and visual design of ads, promotion, logo, representation to determine its place in the market.
  • Brand content

    Images, video, text, and other content that help create the idea of a brand and its values in the minds of its audience

Digital marketing

  • Digital marketing

    Digital marketing, also known as online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes email, social media, web-based advertising and search engines, as well as text and multimedia messages as a marketing channel.
  • Digital marketing analytics

    Analytics uses specialised platforms and tools that allow marketers to collect, analyse, model and visualize data to improve and enhance marketing and advertising campaigns by better understanding prospects and customers and their behaviours across channels. Items included in this area include google analytics, social media insights such as Instagram and Facebook insights etc.

    The key purpose of this area is to understand how well your digital marketing efforts are working and how consumers behavior can be converted into digital marketing campaigns.
  • SEO (Search Engine Optimisation)

    Search engine optimisation is the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. In this area, we look at key areas such as SEO ranking, keywords and recommendations on how you can improve your SEO through items such as good web design, blogging and social media marketing.
  • Social media marketing

    Social media marketing uses social media channels and social networks to market a company's products and services. It allows companies to engage with existing customers and reach new ones as they promote their culture, mission, or tone. This will form part of the overall digital marketing strategy for a brand. Key areas looked at in this area are the key social media channels such as Facebook, Instagram, Twitter, LinkedIn and Tik Tok.
  • Influencer marketing

    Influencer marketing is a form of social media marketing. This uses endorsements and product mentions from individuals and influencers who have a strong social media follower. These people are viewed as experts within their niche. The key goal of an influencer is to help with brand endorsement and also in helping to increase and enhance brand awareness amongst the client’s target market, as well as building credibility and trust with their followers.
  • Blogging

    A blog is an online journal where people can share their experiences or share information with other readers on any topic. Blogs allow the owners to post in a reversed chronological order; new posts first appear at the top while the oldest posts are at the bottom. The key benefits of blogging are setting you apart as a leader in your industry. Blogging is also highly effective in increasing a company's SEO with little to no cost.
  • Digital advertising

    A paid marketing communications message is conveyed to the consumer. Including areas such as Google Ads, SEO Advertising, Google Keywords, Social Media Advertising – Instagram, Facebook, LinkedIn and all social media advertising channels. In this area, we will look at the channels to use, budget setting and how to monitor success.
  • Email marketing

    A form of permission-based direct marketing, which uses electronic mail as a means of communicating applicable commercial messages to a specific audience based on the profile of its members, as well as way to keep them engaged between purchases.

Sales via paid digital advertising

  • Paid digital advertising / Pay-per-click advertising

    Paid digital advertising is a marketing method where companies pay a publisher (like a search engine or website owner) each time someone clicks or views their ads in a search result. This search can be done through a website, social media, or on a miscellaneous digital platform. Essentially, it’s a way of buying visits to your site, instead of trying to “earn” those visits organically.
  • Measuring sales conversions

    If users can purchase products on your site or perform any type of transaction then measuring and tracking sales by source, channel, and campaign allows you to adjust marketing efforts to the most profitable channels quickly. Many different metrics are used including Cost per Acquisition (CPA) and Return on Ad Spend (ROAS).
  • Audiences (customer personas)

    An audience – or target audience – is a specified group of consumers who become the recipients of marketing efforts.
  • Ads manager

    The advertising tool used to create, target, and serve paid ads on Facebook, Instagram, WhatsApp, and Messenger.

Online customer service

  • Web forms

    A web form also called an HTML form, is an online page that allows for user input. It is an interactive page that mimics a paper document or form, where users fill out particular fields. These pages can be written using a combination of HTML, client-script, server controls, and server code.
  • Online customer service

    Online customer service/support is the process of answering customer questions digitally using tools such as email, social media, live chat and messaging apps.
  • Digital customer engagement

    Digital engagement is the process of interacting with potential and existing customers through numerous digital channels to build your relationship with them. These channels include email, messaging, social media, and many more.
  • Customer journey

    The phases a customer goes through while interacting with your business. This includes the key phases of awareness, interest, desire and action. Inbound marketing strategy is often referenced when talking about an online customer journey.
  • Customer experience

    The perception of your customers’ interactions with your business or brand. This also includes what the customer experiences when interacting with your brand online.
  • Facebook Messenger

    A Facebook communication tool that can be used by marketers to engage with customers via private messages.

E-commerce shipping & fulfilment

  • E-commerce order fulfilment

    Order fulfilment is the process of storing inventory, picking and packing products, and shipping online orders to customers. This relates to both business-to-business (B2B) orders — where large amounts of product are shipped to large retailers — as well as business-to-consumer (B2C) orders that are shipped directly to a single shopper’s home. The fulfilment also covers exchange and returns processing. This process can be completed in-house or outsourced to a third-party logistics (3PL) provider.

E-commerce legal considerations and data management

  • E-commerce Terms & Conditions

    An e-commerce Terms & Conditions document is a specific page on your e-commerce shop. It sets out your business Terms & Conditions for selling your products online. It is a legal agreement between your business and a person or customer who wants to purchase from you.
  • Online advertising compliance

    Advertising compliance refers to the regulatory laws that protect consumers from being misled or lied to by businesses. Regulatory bodies also safeguard consumer privacy rights, monitoring how companies collect, store, and use consumer data.
  • GDPR

    The General Data Protection Regulation (GDPR) is a legal framework that sets guidelines for the collection and processing of personal information from individuals who live in the European Union (EU). On June 28, 2021, the EU adopted an adequacy decision for the UK, ensuring the free flow of personal data between the two blocs for a four-year period (until June 2025).

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