Micheál Briody, FCMA is the Managing Director of Silver Hill Duck which is the Irish-owned leading producer of premium Peking Duck worldwide. The company has operations north and south of the border, exports to over 30 countries and employs over 240 people. Micheál is with the company since 2011 and in that time has led the company to double their turnover and break into the Asian market. Prior to working in Silver Hill, Micheál worked in a number of lead roles in the lighting, furniture and consultancy industries. He is also national chairman of the GAA’s Club Player Association which acts as the voice for all GAA club players in the 32 counties.