|Role||Matrix Consultant who delivers ITI's Challenge Programme|
Iain Bruce is an accomplished manager and consultant with over 30 years’ practical experience of sales and marketing. His work with Matrix Business Growth Consultants concentrates primarily on helping companies develop their strategies for growth. In particular, he specialises in delivering innovation workshops, most notably as part of InterTradeIreland’s Challenge Programme with which he has been involved since its inception in 2010. Over the subsequent period, Iain has delivered intensive support to over 50 companies on the Island of Ireland to help them develop new products and internal system improvements.