Helen Potter

Name Helen Potter
Role Matrix Senior Consultant who delivers ITI's Challenge Programme


Helen is a graduate chemist, marketer and Innovation Engineer with 25 years’ experience in new product development and innovation. When responsible for innovation at a major drinks company she pioneered the tools and techniques she now applies with a wide portfolio of clients.  Amongst her innovation successes, she devised, developed and launched a new portfolio for a well-known blended whisky brand, adding significant ongoing incremental profit.

Since 2015, Helen has been working with Matrix as part of the team delivering the Challenge Programme for InterTradeIreland. In that time, she has supported over 20 Irish companies through workshops and coaching to develop a more reliable system for repeatable innovation success.  Helen’s clients have not only realised commercial success but also had their innovation efforts recognised independently – winning industry and national awards for innovation.

She brings a practical understanding of the reality of delivering success with innovation in industry.  She helps clients apply Innovation Engineering Systems to provide the framework and know-how to bring meaningfully unique ideas to market faster and with less risk.


Blogs by Helen Potter


Florence Bayliss

Board Member


Adrienne McGuinness

Board Member


Kimberley O’Hare

Communications Executive


All-Island innovation programme


The InterTradeIreland Policy Team


Funding for Growth team


Gillian Buckley

Seedcorn Judge 2019


Iain Bruce

Matrix Consultant who delivers ITI's Challenge Programme


Joanne McEvoy

Seedcorn Executive


Joe Haslam

Owners Scaleup Program at IE Business School


Deirdre Maguire

Brexit Manager


Martin McBride

Envision Management, Delivery Agent for Go-2-Tender Programme


Alex Genov

Head of Customer Research at Zappos


Jamie McCallum

Matrix Consultant who delivers ITI's Challenge Programme


Dr. Kevin Koidl


Roisin Keenan

Elevate Project Manager


The InterTradeIreland FUSION Team

FUSION Programme


The InterTradeIreland Challenge Team

Challenge Programme


Jonathan Boyle

Communications Team


Shelley Moore

Deputy Communications Manager


Nicola McGuinness


Kerry Curran


Gary Stokes


Grainne Lennon


Drew O’Sullivan


Bronagh Morgan


Karen McCallion


Joanne McAleese


Martina Keenan


Janet Toal


Alison Currie

Operations Manager


Caroline Sweeney


Grant Gilmore

Brexit Manager


Mark Sterritt


Denise McCreesh


Anne-Marie McAteer


Connor Sweeney


Martin Agnew

Corporate Services Director


Mr. Feargal Ó Móráin

Ireland Co-Chair


Dr. Rosemary Hamilton CBE

Northern Ireland Co-Chair


Dr. Jonathan Margolis

Deputy Assistant Secretary of State


Tim Cairns

Board Member


Micheál Briody

Board Member


Cllr Paul Greenfield

Board Member


James Spratt

Board Member


Ann Rudden

Board Member


Ken Nelson MBE



Alayne Kinver

Assistant Director of Strategy & Policy


Alan Morrow

Assistant Director of Programmes & Business Services


Margaret Hearty

Director of Business Services and Assistant Designate Officer


Aidan Gough

Designated Accounting Officer & Director of Strategy & Policy