Cross-Border Retail

The majority of cross-border shopping is in NI

Cross-border shopping trips are driven largely by economic factors, such as price differentials and exchange rate fluctuations. Distance from the border also matters with households from the Border counties being much more frequent cross-border shoppers than those living further afield.

The graphs below shows the percentage of Irish-registered cars in Northern car parks and vice versa in a selection of border-located shopping centre car parks as an indicator of cross-border shopping activity.

While there is some cross-border retail trade towards Ireland, the majority stems from travel into Northern Ireland, with the weekend being a more popular time for cross-border shopping.

In the most recent quarter (Q3 2018), Enniskillen overtook Newry as the most popular destination for South to North shoppers.

NI to ROI

Q4 2017 Q1 2018 Q2 2018 Q3 2018
North West 10% 9% 8% 9%
South West 5% 4% 5% 5%
South East 12% 12% 10% 10%

From Q4, 2017, InterTradeIreland enhanced the counting methodology to extend the geographical and temporal coverage of the research which further improved the accuracy of this retail monitor. This may result in a noticeable change in trends in the short term as the project establishes the cross-border retail pattern across a wider area.

ROI to NI

Q4 2017 Q1 2018 Q2 2018 Q3 2018
North West 13% 12% 11% 12%
South West 25% 19% 17% 26%
South East 25% 17% 24% 23%

From Q4, 2017, InterTradeIreland enhanced the counting methodology to extend the geographical and temporal coverage of the research which further improved the accuracy of this retail monitor. This may result in a noticeable change in trends in the short term as the project establishes the cross-border retail pattern across a wider area.