A thirty minute webinar with InterTradeIreland, UCC and world renowned innovation expert Professor Oliver Gassmann.
This masterclass will explore how SMEs can evaluate their existing business model to build more scope for innovation, giving them a competitive advantage post Covid-19.
This webinar is part of a series for InterTradeIreland's All-island innovation programme, which is designed to help SMEs develop resilience in the Covid-19 era.
About the Speaker
Dedicated to innovation Oliver Gassmann is professor for technology management at the University of St. Gallen. He is managing director of the Institute of Technology Management and the Global Center for Entrepreneurship and Innovation. Oliver has published over 400 publications and several books on management of innovation. His book ‘The Business Model Navigator’ by Financial Times has been called as a ‘sensation’ (F.A.Z.) and is an international bestseller, translated in many languages. He has been Research Fellow at Berkeley (2007), Stanford (2012) and Harvard (2016). He is the most cited researcher in the field of “R&D Management“ worldwide (Google Scholar, 2019).